Real Estate Websites
Remember that Internet marketing has little benefit or purpose if potential clients arrive at your website and there is nothing to grab your visitor’s attention. If there is nothing of value that deals with their needs or if it doesn’t solve their problems, you will lose them. If you don’t engage them, there will be no reason for them to return or recommend your site to other people. Remember that the purpose of your landing pages are to engage visitors and to get them thinking about you as their future real estate agent.
A lot of real estate agency principals are nervous about their staff engaging in self-promotion online. They don’t need to be.
If your staff are building their online profile and linking their social media profiles to your office, they are helping you in lots of different ways. The biggest bonus is if they are getting listings and making sales as a result. If they are building a profile where they can metaphorically be tied to your office on Google, this will help your company. If they are successful in attracting a huge following by promoting themselves attached to your agency, your office will benefit. There will be lots of content online with their name and your name online. The more they build a profile with your agency, the more it will make it harder for them to consider leaving your office at a later date. If your staff are getting known in the area, they are also helping YOUR office to become more known more in the area. You want to help your staff by helping them build a big presence with regards to their personal profile on YOUR real estate agency website. When someone Googles one of your team members, you want YOUR agency website to appear.
Having a massive online profile will deter them from leaving the office they work in, especially if their profile is working for them.
Lisa B. helps real estate agents to use the internet to kick butt online.
Prepare – Position – Profile – Promote – Profit
It’s easy when you know how.
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