What should you include in your Real Estate Market Updates

What makes for an interesting quarterly real estate market update? Firstly your report can be done on podcast/video/written report – or preferably all 3.. As a home owner I want to know the prices properties have sold for in my immediate area. I want to know the prices AND I want to know what the…






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Benchmarking in real estate

I read a book a long time ago called Benchmarking by Anne Evans. I still remember the thoughts the book provoked in me. Look. Think. Compare. Anne’s book got me to look at businesses that were nothing like my business. It got me to look at their systems and consider if THEIR systems could work…






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Real estate agents that use video make better lovers

OK.. We can’t say we have any evidence to support this theory but it makes sense to us. If the agent is confident enough to put themselves out there If the agent is not afraid to be seen If the agent has charisma and drive It just makes sense. Putting all this aside.. With the…






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Why you must use video in your real estate marketing

Use of Property Videos in Real Estate listings jumped by as much as 600% in 2015. You can create professional walk through property videos for as low as $14.95 a video EAC VIDEO MARKETING SOLUTION – ‘THE POWER OF VIDEO MARKETING IN YOUR HANDS’ EAC are helping to revolutionise the real estate video marketing space.…






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Podcasts for real estate agents – Ideas for podcast topics

Why real estate agents should host their own podcast show. Become the most well known real estate agent in your area.   In order to have top of mind awareness with your potential customers…… you have to have a brand that is welcoming and marketing that is engaging and enticing. That’s not that hard to…

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Exclusive Interview With Hilton D Gold

You wanted the best – You got the best What possessed you to create the legend that is now Hilton D Gold ? Initially I was watching a movie, it may have been Attack of the Killer Tomatoes but I can’t be sure.  Then a song came on that inspired me. What began as an…






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Independent v’s Franchise

Taking on the big boys Are you an independent Real Estate Office? Are you or your staff constantly blaming the big name franchises for beating you,  blaming them because they won listings over you that should have been yours? Are you considering joining a franchise to try to counteract this problem? Is losing to the…






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There Will Be No Self Promotion Allowed In My Real Estate Office

I will not allow my staff to promote themselves individually.   I will only allow them to market and promote the office. Period. When I discuss online marketing with Principals of Real Estate agencies, some business owners say they will not allow their staff to push their own names online. They will not allow their staff…






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Tricks And Tips Using Social Media For Real Estate – Lisa B and Glenn Twiddle

Today we have Question one from our interview with Glenn Twiddle –  We discuss what he has learnt on his journey with social media and online marketing. Glenn is very active online and has built a very successful following using social media. In the interview series with Glenn, we discuss print media v’s online marketing,…






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Lisa B and Arnold Schwarzenegger at Real Estate Training

Well I didn’t think I would be as chuffed to shake hands with Arnold Schwarzenegger as I was. It’s funny how celebrities can do that to us.  Somehow it’s like they are larger than life up on the big screen and they kind of don’t seem human. On seeing Arnold I reflected on how much…






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