Real Estate Social Media with Lisa B.
Real Estate Social Media is a specialised field. Real Estate Social Media strategies will be very different for real estate agents trying to attract customers – they will be very different to those that other businesses may use. As real estate agents, we need to give people a reason to WANT to follow us.…
Best real estate websites
Real Estate Websites Remember that Internet marketing has little benefit or purpose if potential clients arrive at your website and there is nothing to grab your visitor’s attention. If there is nothing of value that deals with their needs or if it doesn’t solve their problems, you will lose them. If you don’t…
Squiiz New Real Estate Portal
I attended the Squiiz launch today in Brisbane and I must say I was impressed. The first thing that I felt was the unity between the Real Estate industry leaders. Never has our industry seen such solidarity. The site is crisp and clean and user friendly. There will be no banner ads, no highlights and…
What is a pre-pamp letter?
What is a pre-pamp letter? A pre-pamp is something that we send out to sellers prior to our appointment to appraise their property. This is part of our pampering system. This is to show our sellers we are different. Your prep-pamp could involve delivering an introduction letter with all sorts of pampering gifts. Some agents…
What is an authority site?
What is an authority site? An authority site is a website that has earned its credibility and it’s respected by the top people in the field. The website has a lot of relevant content that users can benefit from and users are happy to share it with their friends. Authority sites cover their topic thoroughly.…
What is hootsuite?
What is Hootsuite? Definition according to Wikipedia – Hootsuite is a social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi. Additional integrations are available via…
What is link building?
What is link building? The internet is like a massive big spider web. Pages are linked together throughout this intricate web. Search engines crawl the internet looking for the most relevant pages that support certain topics. They use complex algorithms to rate the relevancy of the pages. Search engines will also analyse how and why…
What is an autoresponder?
What is an autoresponder? An autoresponder is a software program that will automatically answer any e-mail sent to it. They can be very simple or complicated. Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know…
What is an opt in?
What is an opt in on your website? Firstly, there is what’s known as an unconfirmed ‘opt-in‘. This is where you obtain, via your website, an email address. The purpose of collecting the email address, is to use the prospects details to keep in touch, and effectively market your company to the person. There is…
What does optimizing a website mean?
What does optimizing a website mean? There are certain things that you need to do to your website in order for the search engines to begin to realise that it exists. To quote Wikipedia ‘Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and…