So… you think you can’t Blog.

Real Estate Blogging I wrote this article for the Sold Magazine last year and this article was the most read article from the magazine.   That’s how important blogging is.  If you are not blogging – Make a start now!  Blogging should absolutely be a part of your online marketing strategy. However,many agents find it difficult, quoting…

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Google plus and real estate

Google plus and real estate This is an article I wrote for the sold magazine last year…….a while ago. My thoughts have changed a bit after taking time to sit back and look at Google plus, how people have embraced/or not embraced it, and how Google have managed the site. Would love to hear your…

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How to work less hours in real estate

Why Out Source? If the thought of keeping up with social media, blogging, web upgrades, and general administration causes you to reach for the panadol, its time to think about outsourcing some of these tasks, and it may well save you money as well as time. Technology is supposed to save us time, make our…

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Pinterest For Real Estate

Pinterest is a new social media tool that is growing fast. Lisa B.  discusses the best ways for an agent to use this tool in their social media marketing strategy. Of all the social media that we deal with today, Pinterest is relatively new, but it’s growing fast. Pinterest is a photo and video sharing…

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Social Media for Property Managers in Real Estate

Sold Magazine’s “Tech in the City” Lisa B. turns her attention to how social media can be used as a marketing tool in Property Management. First of all, let’s get that question out of the way. Yes, I know what you’re thinking. Is there an expected return on investment using social media marketing in property…

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Social Media vs SEO And Real Estate

Social Media vs SEO And Real Estate What strategy should you follow to gain your business a higher ranking on Google? With a number of recent changes to Google’s Search Engine Algorithm, it is currently speculated that social media could see the end of Search Engine Optimisation (SEO) as we know it today. SEO techniques…

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The Corcoran Group – Real Estate Social Media

The Corcoran Group – Real Estate Social Media Over the past 12 months I have interviewed some of the best in the business about social media and online marketing for real estate agents.  I interviewed Matthew Shadbolt, Former Director of Interactive Product & Marketing at the Corcoran Group, to gain some insight as to their…

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7 Facebook Faux Pas to Avoid

7 Facebook Faux Pas to Avoid Social media has certain etiquette and certain rules. On Facebook you are effectively entering into someone’s personal space, even though this personal space is very public. A personal Facebook page consists of a list of someone’s friends and contains details about different aspects of their life, their problems and…

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Remote Staff – Outsourcing in real estate with Lisa B.

Chris Jankulovski is the CEO and founder of www.remotestaff.com.au. Today we have Question 1 in our interview series with Chris Jankulovski. We discuss the benefits you could experience with employing someone off-shore to assist you or your team members in their real estate careers. There sometimes tends to be controversy when off-shore staffing is mentioned.…

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Scott Baxter – Ray White Nowra – Social Media Real Estate Agents – Lisa B.

Now, I dont know what it is about Ray White Real Estate franchise. They are either the most forward thinking franchise group or….. maybe they just love me. 🙂 From my experience, these guys are embracing the online world so much more than any other franchise group. I recently spent the day with Scott Baxter…

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