Interview with Matthew Shadbolt- Corcoran Group

Realtors blitzing it with Social Media Real Estate

This interview was conducted when Matthew was the Director of Interactive Product & Marketing at The Corcoran Group – New York

Mathew now works as Director of Real Estate Products at The New York Times.

Question –  You have over 65,000 plus people on Facebook, how long have you been on Facebook?   (They have a lot more now.. be inspired by their page here)

We’ve been on Facebook just over 4 years.

Is that where you started with social media?

We didn’t start social with Facebook.  We were a bit late to the party with Facebook.  We were big embracers of Twitter.   Twitter was the first thing we ever did on social, really because we had a customer service problem with our website, we couldn’t talk to people on our website.

(Corcoran’s NEW website)

We were very much marketing a presence of  transparency and openness and ask us anything…..  However we weren’t really living that online. So Twitter actually solved that problem for us in terms of being able to open the door to communicate  – so we started that with Twitter.

(Corcoran Group on Twitter)

What happened was that we started to share all this different content and have different conversations. We then ended up with a curation problem. That we wanted to create a product around this idea taken from the best of Twitter.  Because  ulitmatily what we do on Twitter, we do on Facebook.

We post one thing everyday, no matter what that day is.. holidays, birthdays or whatever.   Every single day we post something.

It’s the best of what we do on Twitter.

Take home message  from Matthew –

Aim to converse openly with your target market.

Promote transparency within your agency.

EVERY SINGLE  DAY  post something on your page.

Learn from what Matthew and his team do.   Watch their page!

This interview with Matthew Shadbolt is proudly brought to you by  ‘Dominate the internet’

 This is question one in the series with Matthew.

If you liked this interview, and would like to see it in its entirety as part of our online course

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You will also love the interviews we have from other real estate marketing experts, internet marketers, real estate trainers and entrepreneurs.

Frank Kern  – Highest paid internet marketer in the world

Scott Stratten –   Author book Unmarketing

Dale Beaumont – Best selling author – Internet marketer

Mike Sheargold – Real Estate Trainer

Mal Emery – Millionaire Maker – Marketer

Glenn Twiddle – Real Estate Trainer

etc etc

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